Terms of use

This website is operated by New Purple.

Legal name: [TBC – New Purple Ltd / Sole trader name]

Registered address: [TBC]

Contact email: [TBC – hello@newpurple.co.uk

]

If you have questions about these terms, please contact us using the details above.

You agree to use this website only for lawful purposes.

You must not:

• use the site in any way that breaches applicable laws or regulations
• attempt to gain unauthorised access to the website, server, or connected systems
• introduce viruses, malware, or harmful material
• attempt to disrupt, overload, or interfere with the website’s operation
• use automated tools, scraping, or harvesting techniques to extract data or content without permission
• submit false, misleading, or malicious information through forms or communications

We may suspend or restrict access where misuse is suspected.

All content on this website is owned by or licensed to New Purple and is protected by intellectual property laws. This includes:

• Text and written content
• Branding, logos, and visual identity
• Graphics, images, and layouts
• Audio, video, and sound materials
• Code, structure, and design elements

You may:

• view pages for personal use
• print or save extracts for non-commercial reference

You must not:

• copy, reproduce, republish, or distribute content
• use content for commercial purposes
• modify or create derivative works
• remove copyright or attribution notices

without prior written permission.

Any case studies, project examples, or portfolio content shown on this website are provided for illustrative purposes only.

Unless explicitly stated:

• results may vary depending on context and implementation
• examples should not be interpreted as guarantees of outcomes
• third-party names, brands, or materials remain the property of their respective owners

We aim to keep website information accurate and up to date. However:

• content is provided for general information only
• it does not constitute professional, technical, legal, or business advice
• you should not rely solely on website content when making decisions

Any reliance on information is at your own risk.

Where this website refers to AI capabilities, automation, or generated outputs:

• examples are illustrative only
• outputs from AI systems may vary and require human review
• New Purple does not guarantee accuracy, completeness, or suitability of AI-generated content unless specifically agreed in writing as part of a service

Website content describing AI tools or capabilities is informational and does not represent a guaranteed feature set or performance outcome.

We do not guarantee that the website will always be:

• available
• uninterrupted
• secure
• error-free

We may:

• update or change content at any time
• suspend or withdraw the website (or any part of it) without notice
• restrict access where necessary for maintenance, security, or operational reasons

This website may include links to third-party websites or services.

These links are provided for convenience only.

We do not control or endorse third-party content and are not responsible for:

• their availability
• their content
• their privacy or security practices

You should review their terms and policies separately.

To the fullest extent permitted by law, New Purple will not be liable for any loss or damage arising from the use of, or inability to use, this website.

This includes, but is not limited to:

• loss of profits, revenue, or business opportunities
• loss of data or goodwill
• indirect or consequential losses
• damage caused by viruses, malware, or harmful material encountered through the website
• reliance on website content

Nothing in these terms excludes or limits liability for:

• death or personal injury caused by negligence
• fraud or fraudulent misrepresentation
• any liability that cannot be excluded under applicable law

If you submit information through forms, email, or other communication:

• you confirm the information is accurate and lawful
• you grant us permission to use the information to respond to your enquiry or provide services
• you must not submit confidential, sensitive, or proprietary information unless necessary and appropriate

Personal data will be handled in accordance with our Privacy Policy.

While we take reasonable steps to maintain website security, you are responsible for ensuring that your own devices and internet connection are secure when accessing the site.

You should not rely on the website as a secure method for transmitting sensitive information unless explicitly agreed.

These Terms of Use are governed by the laws of England and Wales.

Any disputes arising in connection with the website will be subject to the exclusive jurisdiction of the courts of England and Wales, unless mandatory consumer protection laws require otherwise.

We may update these Terms of Use from time to time.

The “Last updated” date at the top indicates when the terms were most recently revised.

Continued use of the website after changes are published constitutes acceptance of the updated terms.